6 tips to stay consistent with your travel content…even when you’re not traveling!
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I think we can all agree that one of the hardest things to navigate as a Travel Content Creator is figuring out how to stay consistent with posting your travel content...when you're not traveling.
Because let's face it: we're not all full-time travellers, and most of us do go through those lulls of travel-less months. This often leads to a lack of inspiration and motivation, and ultimately stress which we are not here for!
As of the beginning of 2025, I have no travel plans until mid-May of this year. In order to develop a plan to keep my travel content coming, I've really had tap into the "type-a, Virgo" side of my brain that allows me to plan and analyze my content so I can stretch it out for a few months.
This has kind of become my new obsession, so here are some steps to take if you want to stay consistent with posting your travel content all year round, despite not traveling full-time!
👉🏼 Review your recent travel content
Before we get into my top tips for staying consistent, it’s important to remember to review your content from time to time. Stagnation or posting “just to post” will lead to burnout - and we don’t do burnout over here! I like to look at the last 6 months - 1 year to see what kinds of content I was posting consistently. What were my content pillars (topics)? What was my usual style? I jot these down so I can decide what I want to KEEP doing and what to CHANGE to keep my content fresh and fun in this next season. It’s important to review your content and decide if you want to continue with the same style, topics, and frequency, or if you feel like you need to change something up! Don’t get stagnant, besties!
👉🏼 Spend some time in your insights
Head to your “Professional Dashboard” from your profile > “Content you shared” and play around with the filters to see what content has been resonating best with your audience - and what you can maybe pivot away from in this next season!
Speaking of reviewing your content - be brave and spend some time poking around your social media insights. I know, I know, insights make us feel ill sometimes, but there’s a ton of valuable information in those stats that can help us build a better content plan!
Pay special attention to what posts seem to perform best (use “reach” as your metric if you want to grow, and “engagement” if you want to nurture your audience or gain clients). I make notes about what seemed to work best so I can EXPAND on it and keep talking about it! This inspires tons of new content ideas. Same goes for the lower performing posts - how can you reposition them to give them a new life with what you’ve learned about your high performing posts? Even “flopped posts” deserve a second chance!
👉🏼 Revisit past trips for inspiration
Peep my notes app where I jotted these ideas down! I also wrote them down in a notebook, but I’m not going to show you that disaster 🤪
A biiiiiiig strategy I lean into is going back through my camera roll, video by video, to see if there are any new ideas that come to me. So far I have 24 NEW ideas from the content I got in JULY (this will last me several weeks). You’re missing out on tons of new ideas if you’re not doing this!
Adversely, if you have tons and tons of raw footage that overwhelms you, try breaking it up into more digestible groups i.e. doing one destination at a time if you’ve traveled a lot lately!
👉🏼 Don’t sleep on local travel!
I get it, I really do: traveling internationally or at least a good distance away from home is so exciting and creates such creative inspiration! Treating our hometown like a travel destination is sometimes hard. However, one thing I think we often forget as travellers is that the places we dream of travelling to are someone’s hometown. That feeling of excitement of being able to check a place off your bucket list, experience a new culture, take in brand new views? Yeah someone has that feeling about your home town, even if you live in what you believe is a boring place LOL.
There’s always going to be activities to do, places to explore, restaurants to try, day trips to take, etc, and the world wants to see that!! Don’t be afraid to lean into your hometown advantage and get some content of your city or town in between trips. You might be surprised how much you actually like being a tourist in your own town!
👉🏼 Following the comments
Y'all. You know how everyone says to listen to your audience and give them what they ask for? This is where you're going to get that info. Paying attention to what questions or comments you get on your posts is the ultimate opportunity for generating new content ideas that you already know are going to be helpful to your audience! Once a week, you could create a Reel that’s replying to a question or comment from a previous post. Let’s say you want to post 4x a week, that’s already 1/4 and 25% of your week’s posts done! How easy-peasy-lemon-squeezy is that? Follow the comments!
👉🏼 Note the gaps in your year!
How are you going to be able to plan to stretch out your travel content if you don’t know how much content you’re going to need?? I really like mapping out my year of travel (what I actually have planned), so I can see immediately where I'm going to have to fill in the gaps.
I'm heading to NYC in May for WITS and you already know I'm going to be a freaking content creation machine LOL. One of my favourite places in the world + surrounded by other travel creators? I expect it to feel like literal magic and I just know I'm going to be creatively inspired for weeks afterwards! I have one other trip scheduled in June and the rest of my year is up in the air. Knowing this, I can plan to create months of content from my Summer travels to last me until the Fall season, or even until the end of the year! Crazy, right?!
🌟 BONUS: Use my “Endless Content Travel System”
WHAT is this system, you ask? It’s a simple 3-part system I use to turn short trips into months of content, without the post-trip creative block! Sounds crazy, I know, but I’ve used this system to generate 6 months of content from a two-week trip through Costa Rica, and another 6 months of content from one week in Alaska. The proof is in the pudding, besties!
It starts with intentional pre-trip planning, moves into strategic (but flexible!) filming while traveling, and wraps with a content sorting method that brings fresh ideas to life that will keep you posting consistently up until your next trip!
Here’s a brief rundown:
🗓️ Step 1: Pre-trip prep
I’ll start by writing out my itinerary for the trip with any relevant notes about where I’m staying, what activities I’ll be doing, and what my days are generally going to look like. This helps visualize your trip and get the creative juices flowing - what might you want to get content of? Do you like to do accommodation room tours? Do you have an activity you’re pumped about and want to cover? Do you have a series you want to create for? Any partnerships you’re going to be getting content for? Write it down somewhere that you’ll be able to refer back to i.e. your Notes app, a notebook (my personal preference) , Notion etc.
🤳🏼 Step 2: Recording during your trip
I record anything and everything that feels right. With short-form content, you generally don’t need to be recording for extended periods of time, so you shouldn’t need to worry about missing out on anything! Clips can be literally a few seconds long. Take your phone out, capture the moment, record yourself chatting, capture the view, whatever it is, and then pop that phone back in your pocket and continue enjoying your trip! Documenting in favour of “creating” while travelling is the key!
📝 Step 3: Post-trip organization
This is the hard part lol. All of those videos you captured need to be put together! I always start by going through the clips one by one (yes this takes a while) and jotting down any idea that comes to mind. This is where knowing your content pillars is going to be key. I know that I like to share voice-overs of my travel experiences, funny moments, and travel photography, so as I’m going through my recorded clips, I can keep those in mind when noting down any content ideas! Bonus points if you create a chart for yourself so you can easily pop those ideas into the right content categories. This helps ensure that you’re posting about each content pillar consistently every week without losing track!
I hope that in sharing this you feel more confident going into your year of content creation no matter if you're traveling every month, or only every few months! We're all in this together, so always feel free to reach out if you have any questions about anything I share!